Getting noticed in the retail market is the only way for brands to sell their products. Custom packaging is one cost-effective tool for brands to get noticed. However, every brand now utilizes custom packaging with unique and vibrant colors. While it looks appealing, it can confuse the customer, and a lot of brands go unnoticed. This is where custom counter display boxes help brands get ahead of the competition by jumping to the front shelf of the market. These boxes are designed to grab customer attention and sell products like hotcakes. Here we will discuss what counter display boxes are and their benefits.
What are Counter Display Boxes?
These boxes are designed to promote brands and products on the front shelf of the retail market. Customers see counter display boxes in retail stores and malls all the time. They highlight products that are otherwise ignored on retail shelves.
Display boxes allow brands to stack as many products as they want to showcase and highlight. It can be designed in any shape, size, and color. Even the material used to produce these boxes is customizable. There is no product that can’t be promoted using custom display boxes, like cosmetics, perfumes, snacks, books, and more.
Counter display packaging is a pick-and-go solution to make them run off the front shelf. Customers usually see these display boxes at the cash counter, where they are about to spend. Counter display boxes are accessible and make it easy for brands to get their product into the hands of the customer.
Benefits of Custom Counter Display Boxes
Every brand wants to get noticed in the retail market and sell its products like they are made of gold. It’s established that counter display boxes can deliver on their promise. But selling their product isn’t the only advantage brands get from custom display boxes. Here are some benefits of these boxes that’ll convince brands to invest in them:
1- Visibility
The main purpose of counter display boxes is to get the brand and its products noticed and make them accessible to customers. The retail market is crowded with products and brands, and they all use custom packaging to make them more appealing and prominent than their competitors. Many brands get overlooked because there is too much competition, resulting in lower sales figures.
Custom display packaging is the only solution that can get brands noticed. It takes the brand from the retail shelf and places it on the front counter at the hand and eye level of the customer. Not only will the customer notice the product, but it’ll also end up in their hands because it’s also accessible, thanks to the counter display box. There is no better way to get your brand noticed and make a sale.
2- Cost-Effective
Every brand and business does its best to produce goods without going over budget. To that effect, they try to use affordable materials that don’t compromise quality. All of this effort is to maintain a competitive retail price.
Brands, especially small ones, often overlook custom packaging because it’s considered expensive and will increase the cost of production. On the contrary, advances in packaging tech have made custom boxes more affordable than ever. Custom display boxes use fewer materials to produce, which reduces waste and lowers production costs. Brands can further reduce costs by purchasing wholesale counter display boxes.
Furthermore, counter display boxes can be restocked when the items are sold. This means brands don’t have to produce display boxes frequently, which makes these boxes reusable and reduces costs.
Also, display boxes save money on individual packaging. Since the products are neatly displayed in the counter display box, brands don’t have to package them individually.
3- Sturdy & Durable
The durability of the packaging plays an important role in its presentation. If the material used to make the packaging isn’t sturdy enough, it’ll collapse under the weight of the product. This is a situation that brands must avoid. Custom display boxes are made using sturdy and durable materials. They can hold heavier products without collapsing, which adds to the overall presentation.
With the packaging being durable, it also protects the items from moisture and dirt. In short, a custom display box not only elevates the presentation, it also protects better than traditional boxes.
4- Diverse
Counter display boxes don’t have a standard shape or size. They are diverse and can be produced in any shape and size to fit the product. This is something traditional boxes can’t provide. Traditional boxes are a one-size-fits-all storage solution; it is either too small or too big.
Custom display boxes, on the other hand, are designed as per the item and fit perfectly. Brands can add inserts in custom display boxes to further enhance the presentation. The inserts are also customizable and can be produced in any shape, using any material.
This is not the extent of the diversity of custom display boxes. The print of the box is customizable, with brands able to choose any color or design and incorporate it with their logos. Furthermore, the box can be printed on the inside and outside. Custom printed counter display boxes create a unique look for the brand that can become its identity.
5- Helps the Planet
There is no room for packaging produced with harmful and unsustainable materials. Citizens of the world are aware of carbon emissions and the impact of unsustainable materials. This has led to a shift in customer priorities. They prefer to buy from brands that align with their moral values and help the planet by using sustainable materials.
This is where custom display boxes come in. Brands can choose what materials are used to produce custom boxes. Using sustainable materials, they can help reduce carbon emissions and play their part in helping the planet. Brands can proudly show off their pledge to sustainability by printing it on the box.
6- Tailored
It’s established that custom boxes are highly customizable and can be made in any shape or size. This allows custom display boxes to be tailored to the exact specifications of the item. Not just in terms of how they fit, but also in helping brands customize the box to cater to the physical requirements of the item. If the item is fragile, brands can add a layer of padding at a low cost to protect it. The item is easily damaged by dirt or moisture? Brands can use the appropriate material to protect it.
Conclusion
Custom packaging has revolutionized the retail business. Brands have access to affordable tools that allow them to create their ideal custom boxes. There are endless possibilities for what they can create using custom box solutions. It solves so many problems that brands have shifted their packaging priorities by moving away from traditional boxes to custom ones.
Custom display boxes are no exception to this. They are versatile in their design, help brands get noticed, protect the items, and help the earth. There is no better packaging to boost sales. Packaging Mania provides custom storage solutions for all your packaging problems. Visit our website and start customizing your ideal display box.